Your services page should help visitors self-select and take the next step. If it’s vague, they leave.
Quick Start
Add these three blocks:
1) A clear list of services in plain language
2) Proof (reviews, outcomes)
3) One CTA to Contact
The services page template
1) Who it’s for
Define your ideal customer and the problems you solve.
2) Service list (3–8 items)
Each service gets 2–3 bullets: what it includes, who it’s for, typical timeline.
3) “How it works”
A simple process reduces anxiety: request → consult → quote → deliver.
4) Proof
Add reviews and examples. Link to About if trust needs more context.
Action Box: services page checklist
- Plain-language service names - Clear “what’s included” bullets - Who it’s for (and not for) - Process section - Proof near the service list - One CTA repeated - Links to Blog for FAQs
Example scenario
A local business updates their services page with clear scopes and proof. Leads improve because visitors understand what they’re buying.
Want your services page to convert better?
BUXI DIGITAL can restructure your services page around clarity, proof, and next steps.
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