The best local SEO content answers real customer questions and supports your service pages—not random “trend” posts.
Quick Start
Start with 3 content types: 1) Service pages 2) Service area pages 3) FAQs / project posts
12 topic ideas that drive local leads
- Pricing ranges (with disclaimers) - Timelines (“How long does it take?”) - “What to expect” process posts - Maintenance and prevention tips - Common mistakes customers make - Before/after case examples - Service area guides - Comparison posts (“Option A vs B”) - Seasonal checklists - Warranty/guarantee explanations - Materials/quality explainers - “Do I need a permit?” style FAQs
Internal linking rule (simple)
Every post should link to: Services and Contact. Add one link to About when relevant.
Action Box: content plan checklist
- Pick your top 3 services - Create service pages that convert - Add 5–10 quality service area pages - Publish 1 helpful post per week (FAQ or case) - Link posts back to Services and Contact - Add proof (reviews/photos) regularly
Example scenario
A local service business publishes one FAQ per week tied to their main services. Calls improve because pages match real searches and the site becomes more trustworthy.
Want a content plan that connects to revenue?
BUXI DIGITAL can build a simple content + page structure that’s easy to maintain and built for leads.
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