If your website looks good but doesn’t produce calls, you don’t need “more content.” You need a clean conversion path.
Quick Start (15 minutes)
Do this first:
1) Make your main CTA obvious (call or request a quote).
2) Move proof up (reviews, photos, outcomes).
3) Make your services easy to scan.
The website audit checklist (prioritized)
1) Message clarity
Your first screen should answer: what you do, who you help, where you serve, and what to do next.
2) Conversion path
One primary CTA. Repeat it. Remove distractions. Make sure Contact is easy.
3) Proof
Add proof to key pages: reviews, project photos, short case notes.
4) Speed and mobile usability
Most local leads are on mobile. If your site is slow, you lose them. See Website Speed Optimization for quick fixes.
5) Navigation and internal links
Keep the core pages easy to find: Services, About, Blog, Contact.
Action Box: copy/paste checklist
- Clear headline: service + location + outcome
- One primary CTA above the fold
- Phone number visible and tappable
- Proof near the top (3 reviews)
- Services listed in plain language
- Simple “how it works” section
- Fast loading images (no multi-MB files)
- Contact form is short and clear
Example scenario
A local service business stops losing leads by making their phone number visible, adding reviews near the top, and simplifying their quote request form. Same traffic. More calls.
Want a systems-first website audit?
BUXI DIGITAL can audit your current site and give you a prioritized fix list tied to leads.
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