A slow website costs you leads. People don’t wait—and search engines notice when users bounce.
Quick Start: the top 5 speed fixes
If you want the biggest improvements first, focus on:
1) Compress and resize images
2) Reduce heavy scripts and third-party embeds
3) Avoid loading large videos on page load
4) Keep your pages clean (less clutter, fewer widgets)
5) Test mobile performance regularly
Why speed matters (for leads, not just scores)
Speed impacts: first impressions, trust, conversion rates, and SEO. The best “performance strategy” is simple: ship less, load less.
What usually makes a site slow
Unoptimized images
The #1 cause for small sites is large images. Use the right size and compress them.
Too many scripts
Every script adds work. Be selective, especially for marketing widgets.
Heavy animations
Animations can be great, but they must be lightweight and respectful of reduced-motion preferences.
Action Box: speed checklist
- Images are resized to what the page actually needs - Remove unused images and large backgrounds - Avoid loading videos automatically - Limit third-party scripts - Test on mobile with real devices - Make your CTA and key content visible quickly - Keep the conversion path simple: Services → Contact
Example scenario
A local business has a homepage hero image that’s several megabytes. After resizing and compressing it, the page loads faster on mobile and form completions increase because fewer visitors bounce.
Want a speed-first website build?
BUXI DIGITAL builds clean, fast sites with conversion-focused structure and systems-first thinking.
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