Contractor Homepage Checklist That Gets Calls

If your contractor website gets visits but not enough calls, the issue is usually not “more traffic.” It’s that your homepage doesn’t answer the homeowner’s first questions fast enough.

Quick Start (10 minutes)

If you only do three things today, do these. They’re the fastest way to improve conversions without redesigning your whole site.

1) Fix your first headline

Your headline should include: the service, the service area, and one trust signal. Example: “Kitchen Remodeling in [YOUR_CITY_OR_REGION] — Clear Timelines, Clean Worksites.”

2) Make one next step obvious

Choose one primary action: Call or Request a Quote. Put it above the fold and repeat it later on the page.

3) Move proof higher

Add 3 short reviews and 3 project photos near the top. Homeowners want reassurance before they reach out.

What a contractor homepage must do in 5 seconds

A homepage that produces calls does three jobs quickly:

1) Clarity: “They do what I need.”
2) Trust: “They look credible.”
3) Next step: “I know what to do now.”

If your visitor can’t answer “Who is this, what do they do, where do they work, and how do I contact them?” within one screen on mobile, you’re losing good leads.

The 7 sections that convert (homepage template)

1) Above the fold: service + service area + one CTA

Include a clear headline, a short support line, and one primary CTA button. Also show your phone number near the top (tappable on mobile).

Headline formulas you can reuse:

- “[Service] in [YOUR_CITY_OR_REGION] — [Outcome]”
- “Trusted [Trade] in [YOUR_CITY_OR_REGION] — [Differentiator]”

2) Proof strip: reviews + trust signals

Add 3 reviews and a few trust bullets (only what’s true): licensed/insured, warranty, years in business, clean-site policy, etc.

3) Services snapshot (3–6 items)

List your main services in plain language. Each service should link to your Services page or a dedicated service page. Keep it short. Your goal is to help the visitor self-identify.

4) “How it works” (set expectations)

Homeowners worry about surprises. A simple 3–5 step process reduces anxiety: request → estimate → schedule → build → closeout.

5) Featured projects (with captions)

Show 3–6 projects and add one line of context for each: what changed, what the result was, and the area served. Captions make your work feel real.

6) About + differentiators (specific, not fluffy)

Your About section should answer: “Who will show up at my house?” Keep it short and practical. Share what homeowners can expect (communication, cleanliness, written scope, realistic timelines).

Link to your full About page here: About BUXI DIGITAL.

7) Strong CTA block near the bottom

People decide at different times. Add a CTA block that repeats the offer and sets expectations: “We reply within 1 business day.”

Copy-and-paste examples

Trust bullets

- Licensed & insured
- Written scope before work starts
- Clean job sites (daily cleanup)
- Clear timelines and proactive updates
- Warranty in writing

CTA button text

- Request a Quote
- Schedule an Estimate
- Call for Availability

Common homepage mistakes (and fixes)

Vague headline

Fix: add service + service area. Replace “Quality you can trust” with something specific.

Hidden phone number

Fix: show it in the header and near CTAs. Make it tappable.

Proof is too low on the page

Fix: put reviews and project photos above the first big scroll.

Too many CTAs

Fix: pick one main action and one backup (call + form is fine).

Action Box: Contractor Homepage Checklist

- Headline includes service + [YOUR_CITY_OR_REGION]
- One primary CTA above the fold
- Phone number visible + tappable on mobile
- 3 reviews near the top
- 3–6 services listed in plain language
- Simple “How it works” section (3–5 steps)
- 3–6 projects with captions
- Differentiators are specific and believable
- CTA block near the bottom with next steps
- Internal links to Services, About, Blog, and Contact

Example scenario

A small remodeling company in [YOUR_CITY_OR_REGION] replaces a generic headline with a service + location headline, adds three reviews near the top, and moves their “Request a Quote” button above the fold. With the same traffic, they get more calls because visitors immediately understand what they do and why they can be trusted.

FAQ

How long should a contractor homepage be?

Long enough to show proof and process, short enough to scan. Most contractors do well with 5–8 sections.

Should I list prices?

Only if you can give ranges responsibly. If not, focus on the next step and what happens after someone requests a quote.