If reporting feels complicated, you’re tracking too much. Small teams need a simple weekly routine that points to the next fix.
Quick Start: the 4 numbers to track
- Leads (calls + forms) - Response time - Booked rate - Close rate
How to run a 20-minute weekly review
Step 1: count leads by source
Website, referrals, etc. Keep it simple.
Step 2: check response time
Fast response wins. If it’s slow, fix the intake workflow first.
Step 3: identify one bottleneck
Too few leads? Improve pages/SEO. Too many unqualified? Fix messaging and forms. Lots of quotes but low close? Fix follow-up.
Action Box: reporting checklist
- Track the 4 numbers weekly - Write one “fix this next” note - Improve one page or workflow per week - Keep a clean conversion path to Contact - Use content to support services (Blog)
Example scenario
A local business realizes they have enough leads, but response time is slow. They tighten follow-up and bookings increase without spending more on marketing.
Want reporting that ties to action?
BUXI DIGITAL can set up a simple reporting and improvement rhythm for your website and marketing systems.
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